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THE NEXT GENERATION CHANNEL CHIEF

Videocast featuring Canalys and Crossbeam, with valuable insights on thriving through the partnership evolution - leveraging technology, business, and strategic alliances

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Partnership-Evolution

Featured Speakers

james-hodgkinson

James Hodgkinson
SVP
360ecosystems

jay-mcbain

Jay McBain
Chief Analyst
Canalys

chris-samila

Chris Samila
VP, Partnerships, Crossbeam and Co-Founder
Partnership Leader

heather-k-margolis

Heather K. Margolis
SVP Marketing
360insights
MODERATOR

ON-DEMAND VIDEOCAST: The Evolution of Partnerships and How to Not Get Left Behind

The partnerships within your channel or ecosystem are about building and maintaining relationships that will bring incremental value to your business. Your partners aren't just selling your products/services. They drive revenue to their bottom line by influencing, referring, and adding services to your solution in order to provide the best possible outcomes for customers. As a result, partnerships and enablement strategies have become increasingly complex.

During this roundtable, our panel of industry experts provided a lively discussion and answered audience questions on how to address: 

  • How are partner programs evolving? 
  • How do partners make money and what makes them work with you instead of your competition? 
  • Next steps in identifying your ideal partner strategy. 

Our SVP of Marketing, Heather K. Margolis, is joined by: 

Here are our panelist's responses to the questions that were asked during the session and some links to relevant content.

Speaker Bios

Jay McBain, Chief Analyst, Canalys 
Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Jay McBain is one of the most visible and respected thought leaders in the global channel. Top 40 Under Forty by the Business Review, as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends.

Chris Smila, VP, Partnerships, Crossbeam and Co-founder of Partnership Leaders
An enthusiastic evangelist for the partnership profession, Chris has extensive experience through building the partnership programs at Solarcity, Optimizely, and FullStory. He is currently the VP of Partnerships with the partner ecosystem platform, Crossbeam, and the Founder of Partnership Leaders, a leading industry community of 1000+ partnership professionals.

James Hodgkinson, SVP, 360ecosystems
James is an industry leader in partner and channel engagement technology, having worked with some of the world’s leading companies, in support of their global business strategy. Career highlights include helping Computer Associates launch the industry's first end-to-end Channel Partner Management system, enabling companies such as NetApp, SAP, Verisign, and Iomega fully automate partner experience.

Heather K. Margolis, SVP, Marketing, 360insights 
Heather is a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. A self-proclaimed "recovering channel professional," Heather is passionate about enabling vendors to drive sales through their channel partners.